Performance

Performance Guides

Site speed, Core Web Vitals, and why performance matters — the fundamentals behind a website that loads fast and converts well.

What Is Page Speed?

What actually gets measured, and why delays hurt business.

What Are Core Web Vitals?

The three metrics Google uses to measure real user experience.

What Is Image Optimization?

How reducing file size speeds up a website significantly.

What Is Browser Caching?

How storing files locally speeds up repeat visits.

What Is Lazy Loading?

How delaying content until needed speeds up initial load.

What Is Minification?

How stripping unnecessary code characters reduces file size.

What Is Time to First Byte?

What TTFB measures, and why it's an early speed signal.

Why Performance Matters

The real, measurable connection between speed and results.